Filmed: Monday 23 and Friday 27 November 1981
Location: Lasse Hallstrom's apartment, Karlavägen, (23 November 1981) and Filmbolaget Studios (27 November 1981), Stockholm, Sweden
Release status: Released on The Definitive Collection
Shown in: Worldwide
Directed, as usual, by Lasse Hallström.
There were two shocks in store for fans when seeing this PROMO for the first time in late 1981.
The morning after this PROMO was first shown on Top of the Pops, I was teased mercilessly at school because Frida looked so old!.
The PROMO was shot in a panic as One of Us was chosen as a single at the last-minute. It was director Lasse Hallström's idea to film the flat-moving in his own Stockholm apartment in Karlavägen, which, incidentally, was the same apartment as the one used for the Happy New Year and Felicidad PROMOs.
An alternate version of the One of Us PROMO - with a couple of slightly different scenes - was shown during the West German broadcast of Dick Cavett Meets ABBA in 1981. The different scenes show:
All of ABBA's PROMO clips were produced with 16mm cameras.
At the time of release, this PROMO was offered to TV stations for SEK 1,000.
The 'special effects' in the PROMO are really Lasse Hallström being very creative with a small budget.
On Friday 28 April 2023, a new lyric video appeared on ABBA's YouTube channel. This was the last one to be completed.