Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, was a British children's entertainment programme that was broadcast on Saturday mornings on BBC1 for 146 episodes in six series between 1976 and 1982. It was ground-breaking in many ways: by being live; being nearly three hours in length; and using the phone-in format extensively for the first time on TV. The content of the programme included music, visits from celebrities, competitions, and cartoons, but the main element was that children would offer to swap something they no longer wanted in return for something else.

Björn spoke to Noel Edmonds by telephone promoting the album Super Trouper and after their chat the PROMO for Happy New Year was shown.

Noel Edmonds: Merry Christmas to you!
Björn Ulvaeus: Merry Christmas to you!
NE: We’re obviously very disappointed that we haven't got the opportunity to once again welcome you to Swap-Shop. Could you tell me just a little bit about a Scandinavian Christmas. What do you do over there?
BU: Well, we really celebrate Christmas Eve, because the evening of Christmas Eve, Santa Claus comes to the children and gives them all the presents. And after that we have a big dinner, and that’s about it!
NE: And what do you do with the immediate family? How do you celebrate?
BU: I would celebrate it exactly like that, together with children and my parents and relatives.
NE: Has the band been working very much in Sweden?
BU: No, not lately. We completed the new album just about one and a half months ago. And since then we haven’t been doing very much.
NE: It’s a stunning success with the LP. …..
BU: No, I didn't have an idea but we feel ourselves it’s the best album we’ve done so far. And certainly the biggest seller so far! About five and a half million of something wordwide right now.
NE: What does 1981 hold for ABBA?
BU: Of course, we’ll go on writing and recording, we’ll also make a new TV Special in the beginning of the year. And in the end of January, Benny and I go to London and New York to get some inspiration. To listen to new things and to see some musicals, like that.
NE: When do we have an opportunity once again to see ABBA concerts in the UK?
BU: We don’t know. Every two years we generally get the urge to tour again and if you ask me the same question in a year, I might give you the answer!
NE: On behalf of all your fans over here in Great Britain, have a very very happy Christmas. I hope you pass on ABBA’s wishes to the rest of the group.
BU: I will.
NE: We’ll look forward to see you in 81’, anyway continued success to you!
BU: Thank you very much!
NE: Thank you very much indeed! Bye bye!
BU: Bye!
NE: Björn live from Stockholm ...

Multi-Coloured Swap Shop, 1976; 
Multi-Coloured Swap Shop (Swap Shop Awards), 1978; 
Multi-Coloured Swap Shop (Benny & Björn), 1979; 
Multi-Coloured Swap Shop (Björn on telephone), 1981; 

Archive data from BBC written archive:
LCHC108R
Jan 03, 1981
Archive : BBC
Item Duration : 02:42:12.000+01:00
Catalogue : LONPROG
Copyright : MXD
Catalogue Page : 9536260
Copyright source : RINE ENTP.; ISLAND; CBS
Programme/Item : Programme
Page Number : 2/3
Live childrens' prog with guests, phone-ins, pop music, cartoons. Presented
by Noel EDMONDS. Keith CHEGWIN presents programme from White City Swimming Pool, London. Guests include Len MARTIN & Johnny BALL.
> Live studio;sp s'vt inserts;sp s film;ex lib film; ex lib vt; cpryt vt
MAGGIES SPOT: Maggie PHILBIN presents a section on upcomming films on TV. inclds promo film of High Noon. She presents a section on The Beatles, inclds B&W ex lib film of The Beatles singing Twist & Shoutin 1963. (dur 56s)
Johnny BALL chats to Noel, takes viewers calls & offers a swap. Inclds 2 ex lib vts of Think of a Number.(dur 43s & 1m18s)
Len MARTIN chats to Noel about being a football results announcer with the BBC Sports Department.
Chas & Dave perform RABBIT, cpryt Rine Enterprises vt (dur 2m 20s)
Steve WINWOOD performs While you see a chance, cpryt Island vt (dur 3m 50s)
ABBA perform Happy New Year, cpryt CBS vt (dur 4m 17s)

Thanks to Ken Griffin c/o ABBAMAIL (no longer online), Jozsef and Julian Djuric.