Ivor Novello Awards (BJÖRN)

Filmed: Tuesday 21 September 2021

Location: Grosvenor House Hotel, London, UK

Release status: Unreleased

Shown in: Worldwide - Internet

Additional information

Björn gave a couple of interviews at the event after launching a campaign, called Credits Due, at the award event to ensure musicians don't miss out on millions of pounds in royalties. The scheme aims to ensure all songwriters and musicians are correctly identified when a song is recorded. At present, missing and incomplete data means that about £500m is unallocated, external or misallocated globally every year.

"It happens frequently," Björn told the BBC. “Which means that streaming services don't know who to pay.”

The scheme will also ensure fans see the correct credits for songs - from the writers and producers to the session musicians and engineers.

"We want to get back to that experience we had when we opened a double-sleeved LP and listened to the songs while reading the liner notes," Ulvaeus explained. “I think that's a very valuable experience that young listeners today are missing.”

The scheme will ensure that every person who is involved in the creation of a song will be "clickable in the digital liner notes", allowing you to look up every other record they have worked on.

"Every new person that walks into the recording studio will be registered," Ulvaeus said. "So, even in a symphony orchestra, every member will be clickable."
 

YouTube link c/o PRS for Music
 

 

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