Mamma Mia! The Party, 5th Anniversary - Promotion (BJÖRN)

Filmed: Wednesday 4 September 2024

Location: See below

Broadcast: ITV

Release status: Unreleased

Shown in: UK

Additional information

Björn took part in a busy day of promotion on radio and TV to promote the 5th Anniversary of Mamma Mia! The Party in London.

He started the morning off by appearing on radio stations Heart Radio and Smooth Radio then moved to TV and finally, was at a celebrity-attended performance of Mamma Mia! The Party.

  1. Heart Radio
    Global, Leicester Square, London
    Björn dropped into the Breakfast Show hosted by Amanda Holden, JK and ex-Pussycat Doll Ashley Roberts between 6.30am an 10am.
     
  2. Smooth Radio
    Global, Leicester Square, London
    Björn was interviewed briefly by Jenni Falconer between 6am and 10am.
     
  3. Gold Radio
    Global, Leicester Square, London
    Björn gave a nice relaxed interview by James Bassam between 6am and 10am.
     
  4. Loose Women
    ITV Studios, Wood Lane, Shepherds Bush, London
    After a performance from the cast of Mamma Mia! The Party, Björn was interviewed by the Loose Women panel of Charlene White, Katie Piper, Janet Street-Porter and Brenda Edwards.  He was with Anthony Costa from Blue who played the role of Nikos in Mamma Mia! The Party.  Someone also posted short videos of the Mamma Mia! The Party performance from the side of the studio.
     
  5. ITV News
    Mamma Mia! The Party, The O2, Greenwich, London
    Bjõrn was interviewed by Nina Nannar for an item on the main news programme with the item being introduced by newsreader Julie Etchingham.  There was also a longer, more detailed and more relaxed version available which is audio only but absolutely worth a listen.
    NOTE: The video of the ITV News is blocked in Russia due to the Celine Dion content of the news report.
     
  6. Mamma Mia! The Party
    Mamma Mia! The Party, The O2, Greenwich, London
    Two short videos were released by Mamma Mia! The Party
    The first one showed arrivals to the evening performance (in the following order: actress Celia Imrie (she was in Mamma Mia! Here We Go Again ), TV presenter Richard Arnold, actress Linda Robson with presumably her daughter, broadcaster Nick Ferrari, fashion designer Zandra Rhodes and unknown young man, unknown man and girl, TV presenter Anthea Turner, S-Club 7 members Jo O'Mera and Jon Lee, Blue and Mamma Mia! The Party singer Anthony Costa, TV presenter Patti Boulaye (I think - please correct me if I'm wrong!), Dancing On Ice ice skater Matt Evers and an unknown lady).  Björn was seen with Celia Imrie and comedienne Sandi Toksvig.
    The second video showed Björn cutting a cake with Sandi Toksvig and then with the whole cast.
    In a third video, Björn was briefly interviewed by I THINK Rode Loper.

 

Thanks to Richard Bond, Jan Bach, Marg Dunmore and Lisa Hubbell.
Huge thanks to Monique Hoevens.

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Contact me at abbaontv@yahoo.co.uk