Filmed: Early November 2021
Location: Mono Music offices, Stockholm, Sweden
Broadcast: Sunday 14 November 2021
Release status: Instagram
Duration: 21 seconds
Shown in: Worldwide - Internet
Footage of Benny and Ed Sheeran having a brief chat was released on Instagram on Sunday 14 November 2021.
There was no explanation as to why they were meeting but it could be that Ed was doing his own album promotion and dropped in to say, "Hello".
At the time of the clip's release on Instagram, ABBA Voyage had been released for just over a week (Friday 5 November 2021) and was topping the charts all over the world, having knocked off Ed Sheeran's latest album = (Equals) which had been released the week prior to ABBA Voyage on Friday 29 October 2021. Reports were saying that ABBA were outselling Ed Sheeran their first new album in nearly four decades was becoming the UK’s fastest-selling record in years (that was until Adele released her latest album, 30, on Friday 19 November 2021).
What wasn't filmed would therefore have made for a much more interesting conversation! With ABBA's Little Things and Ed Sheeran and Elton John's Merry Christmas both due to be released on Friday 3 December 2021 there would have been lots to talk about.