TED (Technology, Entertainment and Design) Talks are freely distributed influential videos from expert speakers under the slogan "ideas worth spreading" with varying topics: education, business, science, tech and creativity.

Björn presented this talk on "Rebalancing the Song Economy" in this TEDx event (ie. a locally organised event using the TED conference format.  His talk questioned how do music streaming services, divisions of royalties, and big data affect independent and up-and-coming songwriters?    He spoke about the music industry and on how artists and songwriters are greatly affected by today's listening habits.

He is an incredibly interesting speaker - his mastery of the English language shines through.  He is a master storyteller - not only in song lyrics but in this talk.

TED

Thanks to Bernard Deman c/o ABBAtalk and Jane Donoghue. Extra thanks to Jozsef.
YouTube link c/o TEDx Talks