The world première of Mamma Mia! The Movie took place at the Odeon Leicester Square in London on Monday 30 June 2008. All of the main stars of the film were there and mingled with the press and the crowds. With such huge film stars, there was a fan base present for everyone so it was chaotic.  There weren't just ABBA fans in the crowd.

The press were packed into an inner circle and the fans were in an outer circle with the guests and celebrities walking on the blue carpet separating the two.

It was a huge event with guest celebrities arriving first with the stars and creators of the film following up before heading inside the cinema to appear on the balcony and then in to watch the film.

Frida was there and signed for fans in the crowd but I don't think she approached the press at all.

Below is the 'official' footage I am aware of - there was probably a lot more.  With many fans in the crowd, there's a lot of private footage which is available to view in the VIDEO section.

1. ITN News
   Broadcast: Tuesday 1 July 2008, ITV, UK
   A news report (2 minutes) about the world première. Benny was seen giving Julie Walters a warm hug and then was briefly interviewed.
   
   
2. The Times Online
   Broadcast: Tuesday 1 July 2008, The Times online website
   A news report (1 minute) about the world première featuring clips from the film and footage of Frida, Benny and Björn arriving, greeting fans and giving interviews (no sound, just music).
   
   
3. The Guardian Online
   Broadcast: Tuesday 1 July 2008, The Guardian online website
   A news report (3 minutes) where Benny and Björn were briefly interviewed and Benny was seen giving Julie Walters a warm hug.

Images from all are above. To see which is which, click on the ( i ) on the top-left hand corner of the picture gallery.

Thanks to Monique Hoevens c/o ABBAMAIL (no longer online) and Colin Hughes.
YouTube links c/o ODE, Rod C O, mammamiamovie, NorthLondonLine, Pavlinocka, Brian McCann, FotoFamaVideos, Camvista,