Sveriges Magasin = Sweden's Magazine

ABBA performed I Do, I Do, I Do, I Do, I Do and Rock Me and were interviewed by Lars-Gunnar Björklund and Ria Wägner.

The filming location alternated between Stockholm and Gothenburg (and possibly other cities as well).

The film archive contains some programme data: there were three reports on various subjects which were saved but not the ABBA section which is not listed in the archive.

According to a news item about ABBA’s appearance on Sveriges Magasin, published in Göteborgs-Tidningen on 24 April 1975 (the day before the broadcast), “We will learn something about playback. ABBA will tell us how this playback thing actually works.” The news item also noted that ABBA would be performing their songs to playback.

The pictures above were taken from the TV set at the time by Swedish fan Micke Andersson.

Sveriges Magasin (I Do, I Do, I Do, I Do, I Do and Rock Me), 1975;
Sveriges Magasin (Benny), 1976;
Sveriges Magasin (Interview), 1977;

Archive Information - Sveriges Magasin

Sveriges magasin. Inslag 1-3
Stockholm : SR, TV1, 1975-04-24 18.30-19.30
Namn
Personer Stålsjö, Dag (reporter)
Hegerfors, Sture (reporter)
Nordlund, Bengt (reporter)
Utgivning
År/datum 1975-04-24 18.30-19.30
Kanal SVT1
Utgivning Stockholm : SR, TV1
Utgivningsland Sverige
Originalformat
Originalets nummer K51.502 ; L51.503
Arkiv
Leverantör SVT TVARK
Exemplar
MPEG-1 XA_TF07-0388
Ljud mono
Färg färg
Filbeskrivning 1,5 Mbit/s, MPEG-1 layer 2, 48 kHz, 128 kbit/s
Arkivnummer XA_TF07-0388

Huge thanks to Micke Andersson for sharing this information and the pictures.
Extra thanks to Greg Hartney, Luke Rogers, Jozsef, Carl Magnus Palm and Robin Andersson for the translation and broadcast information.